This is the second of a two-part series.
Getting the basics right goes a long way toward achieving direct mail success. In my last post, we discussed 11 strategies that you’ll want to include when planning your next campaign.
You can see these here.
To complete 21 Steps to Direct Mail Success, here are ten more often overlooked strategies that you’ll want to include in your next (more…)
This is the first of a two-part series.
The key to success is to avoid making mistakes. And with direct mail, getting the basics right accounts for 95% of all successes.
21 Steps to Direct Mail Success
You can find many articles about effective direct mail testing, copy and design in my other posts, but here I focus on key–but often overlooked–elements of a successful direct mail campaign.
Below are 11 essential elements of a successful direct response campaign. In my next post, I’ll follow up with an additional ten steps that you’ll want to (more…)
