Posts Tagged ‘test direct mail’

Direct Mail Testing and
7 Costly Mistakes to Avoid

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J. Paul Getty once said the three keys to wealth and success are, “Rise early. Work hard. And strike oil.”
Direct Mail Testing
That may be good advice. But for those of us who must depend upon something other than striking oil, I say the three keys to success for a direct marketer are to TEST, TEST, and TEST!

But before we test, we must recognize that not all tests are productive or cost-effective. My next post will be “What, How and When to Test” but in the meantime, here are 7 costly mistakes that you’ll want to avoid when testing (more…)

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