Posts Tagged ‘direct mail reseach’

How to Help Your Direct Mail Copywriter Make You Money

Wednesday, July 27th, 2011

Download as pdf

Whether you’re promoting an idea, a product or a service, successful direct mail copy persuades the reader to take a desired course of action.

Years ago, the televangelist Don Stewart successfully wrote to his supporters saying, “Send $25 now. I’ll explain later.”

But today we live in an “age of skepticism,” and without facts to support the letter’s claims—and a clear understanding of the mailing’s purpose—the direct mail copywriter cannot write his or her most persuasive appeal.

Facts help build creditability, and every promise needs to be supported with believable data. But, to do his or her best work, the direct mail copywriter needs more than product information. Before beginning to write, your copywriter also needs (more…)

Share