Posts Tagged ‘direct mail reply form’

18 Proven Ideas for a More Effective Order Form

Wednesday, March 9th, 2011

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Whether you call it an order form, a response form or a response device, it’s one of the most crucial components of any direct response mailing.

The response form is the tool the prospect uses to complete the sale. Yet when creating a new direct mail package, we don’t always give the order form the time, attention and respect it deserves.

Too often, we write copy that excites readers and motivates them to accept our offer only to lose the sale (or contribution) with simple, easy-to-correct design flaws in the order form.

Here are 18 tested and proven ideas you can use to make your response form more profitable. (more…)

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18 Ways For a More Effective Response Device

Wednesday, December 9th, 2009

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The response device is one of the most important components of the mailing. After all, it’s used to complete the sale.

Yet too often, the response device is the last thing we get to when creating the package. Consequently, it’s rushed and doesn’t get the attention it deserves.

We work hard to make sure our envelope design grabs the reader’s attention. And we work and rework our letter copy until we get the reader fired up and ready to part with their money. Unfortunately, the sale is often lost once the (more…)

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