Posts Tagged ‘direct mail envelope’

Successful Direct Mail Starts and Ends With the Outer Envelope

Tuesday, February 22nd, 2011

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When receiving direct mail, the outer envelope is the first thing we see. Yet too often, its design is an afterthought.

But without a convincing envelope, even the strongest offer and best-written copy will take a quick, one-way trip to the trash.

When creating a new direct mail package, I try to think like a door-to-door salesperson. The outer envelope is my knock on the door and how effectively I use it, will determine the mailing’s success.

ELEMENTS OF THE ENVELOPE

Eye-study research reveals that recipients will spend no more than 7 seconds deciding whether to open the outer envelope. Fortunately, we have five tools we can use to convince the recipient to look inside. These are (more…)

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