Posts Tagged ‘direct mail copywriting’

How to Edit Direct Mail Copy for Greater Response

Tuesday, September 21st, 2010

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Just about every direct mail copywriter can benefit from a good editor. Yet many decision makers who approve copy—clients, compliance officers, board members and managers—aren’t trained to edit the copywriter’s work. How to edit direct mail copy

Here’s a simple 3-step method and checklist that might help.

Step 1

When reviewing a direct mail letter for the first time, sit on your hands.

One of the biggest mistakes is to pick up your red pen before you’ve reviewed the complete mailing package. Checking for errors in grammar, spelling and sentence structure is essential. But when you proofread (more…)

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17 Ways to Improve Your Direct Mail Offer

Tuesday, July 27th, 2010

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How improve direct mail offer

Simply put, your direct mail offer is the “deal” you promise the recipient. It’s what you promise the reader and what you ask in return.

Your offer needs to be specific and to clearly state how it benefits the prospect. It includes the product—or for a fundraiser, the organization’s mission or project—the price or asking amount, terms, incentives, guarantee, etc.

And, of all the components of your mailing—other than the list—the offer is the most important element of your success. If you’re looking for breakthrough results, here are 17 quick ideas to consider: (more…)

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The Cost of Giving Direct Mail Readers Too Many Choices

Tuesday, March 30th, 2010

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One thing we can do to improve the profitability of our direct mail is to learn the lessons of a famous jam study.
Direct Mail Offer Choices
That’s right. Jam. The stuff we spread over our toast.

In a gourmet market, Professor Sheena Iyengar of Columbia University and her research assistants set up a booth offering samples of Wilkin & Sons jams.

Every few hours, the researchers switched from offering customers a selection of 24 jams to offering a group of only six jams.

Each participating customer – regardless of the number of selections offered – received a $1 savings coupon and tasted an average of two jams.

Here’s the interesting part. (more…)

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18 Ways to Increase Readership of Your Direct Mail Letter and Achieve Greater Response

Monday, March 15th, 2010

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Direct mail isn’t a complicated business. If you can get more people to read further into your letter, you’re going to achieve a greater response.

Increase Direct Mail ReadershipSuccessful direct mail is a conversation that motivates the reader to take a specific action. If we can get the prospect to listen more, or in our case read further along in our letter, we’ll have a greater chance of getting them to take the desired action.

Here are 18 proven ways you can increase readership of your direct mail letters and (more…)

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