Posts Tagged ‘direct mail copywriter’

How to Help Your Direct Mail Copywriter Make You Money

Wednesday, July 27th, 2011

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Whether you’re promoting an idea, a product or a service, successful direct mail copy persuades the reader to take a desired course of action.

Years ago, the televangelist Don Stewart successfully wrote to his supporters saying, “Send $25 now. I’ll explain later.”

But today we live in an “age of skepticism,” and without facts to support the letter’s claims—and a clear understanding of the mailing’s purpose—the direct mail copywriter cannot write his or her most persuasive appeal.

Facts help build creditability, and every promise needs to be supported with believable data. But, to do his or her best work, the direct mail copywriter needs more than product information. Before beginning to write, your copywriter also needs (more…)

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How to Get More Value from Your Direct Mail Copywriter

Tuesday, October 19th, 2010

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When I started my direct marketing career, I wanted to be a copywriter. Copywriters were the agency “hotshots”; it seemed like they were the star attraction.

Yet my mentor told me that the people of most value to the agency were direct mail “generalists.” Taking his advice, I spent the next six years learning how to initiate, develop and manage successful direct mail campaigns.

I studied list selection, graphic layouts, the letter’s structure, print production and lettershop capabilities. And I gave special attention to what and how to test.Empowering the Direct Mail Copywriter

Yet today, most of my income comes from direct mail copywriting.

Over the years, I’ve tested (more…)

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