Direct Mail
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Direct Mail Tips: How to make your direct mail more profitable.

 

One of the great things about direct mail is that everything is measurable. This allows us to act upon our successes, learn from our mistakes and take advantage of the experiences of others.

Below are a few of my thoughts on direct mail copywriting, strategy and package design. I hope you’ll find them helpful. If you have any suggestions or comments, I’d love to hear from you.


7 Steps to a Better Outer Mailing Envelope
Your outer mailing envelope gets your foot in the door. Here are 7 tips to follow…
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21 Steps to Direct Mail Sucess
Getting the basics right accounts for 95% of all direct mail successes. Here are 21 essential elements that you’ll want to get right in your next mailing.
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18 Ideas for a Better Reply Form
Too often the response form is treated as the “Rodney Dangerfield component” of the mailing. Yet it’s one of the most important…
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The Return Envelope 7 Points
The return envelope gets little attention but, to maximize success, it’s not to be overlooked…
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18 Ways to Increase Readership of Your Direct Mail Letter
Direct mail doesn’t have to be complicated. The more people that open your letter, the greater results you’ll enjoy…
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Understanding How People Read Your Direct Mail Means Higher Response
An eye-camera study shows how to increase readership of your direct mail…
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How to Use Graphics to Boost Your Direct Mail Response Rates
Second part of an eye-camera study that shows how you can use graphics to boost direct mail results…
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Direct Mail Glossary
A Direct Mail Glossary of terms.


Testing for the Perfect Direct Mail Package
J. Paul Getty once said the 3 keys to wealth and success are “Raise early, work hard and strike oil.” Here’s how to strike oil with your direct mail package…
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Disciplined Direct Mail Testing
Testing is the lifeblood of direct mail. Yet as important as testing is…
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36 Do’s and Don’ts for a Successful Direct Mail Letter
Awards, pretty packages and beautiful designs don’t measure our success. Net profit does…
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11 Ways to Improve Your Direct Mail Offer
Your offer is second only to lists in terms of importance to your success…
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Direct Mail Premiums–How to Make Them Work for You
How to make your offer stronger by adding an extra benefit…
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23 Specific Ideas for Testing Direct Mail Premiums
Here’s 23 ways to strengthen your direct mail offer—and increase results…
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Editors Other Checklist
Here’s a checklist to use before the mailing even goes to the proofreader. It’s a good reference for…
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Scientific Advertising by Claude Hopkins
Hopkins was one of the greatest copywriters of all time and credited with inventing customer tracking, split-testing, loyalty programs, risk-free trials, money-back guarantees, and other techniques we still use today. First published in 1923, this book is a must read for anyone interested in direct marketing.
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